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Research papers

Ethnographic research and great storytelling

Due to the concentration process and increasing competition in saturated markets, automotive manufacturers are faced with the continuous challenge of developing innovative, consumer-compatible products. To better anticipate different consumer needs...

Catalogue: Qualitative 2006
Authors: Bettina Staudenmaier, Ulrich van Hormann, Laurent Favard
Company: GfK
October 8, 2006
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Citation

Staudenmaier, van Hormann and Favard (2006a, October 08). Ethnographic research and great storytelling. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/ethnographic-research-and-great-storytelling


Research papers

Mind the gap

A decisive growth potential lies in emerging markets whose prospective buyers are less well known to many global car manufacturers at present. In emerging markets the basic socio-cultural environment for the formation of preferences with respect to...

Catalogue: Automotive 2006
Authors: Bettina Staudenmaier, Ulrich van Hormann
Company: GfK
February 27, 2006
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Citation

Staudenmaier and van Hormann (2006a, February 27). Mind the gap. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/mind-the-gap